Black women deserve better. And as the founder of Purgasm Shop, better starts with access to holistic wellness. Tapping into ancestral knowledge, I’ve always maintained a deep reverence for nature’s ability to restore both your inner and outer beauty. Through our premium hair, skin & body products, it’s my personal mission to help you embrace your inner goddess & establish healing rituals that put greater meaning into your self-care journey. 

Xx, Nicole

Nicole Jennings comes from a long line of kitchen herbalists & healers. Her childhood included creating beauty products using ingredients found in nature, like the red clay from the dirt road near her rural South Carolina home. As an adult, Jennings has continued to create —  but it wasn’t until after the birth of her daughter & during a transition from chemically treated to natural hair that she gave up mass-produced hair, skin & body care products for good. When not formulating and mixing ingredients for Purgasm Shop, you can find the proud mom soaking in a hot bath, traveling to be near the ocean or practicing the bass guitar.